Data: Empowering Young Minds through Entrepreneurship Education

Yes Please! Empowering Young Entrepreneurs

When kids get early exposure to entrepreneurship—especially social and sustainable entrepreneurship—it doesn’t just spark their creativity. It builds confidence, clarifies their values, and boosts their future aspirations.

The Impact of Entrepreneurship Education

A well-designed 2021 program in Amsterdam surveyed about 450 primary school students (ages 9–12) on what they learned about launching a business. This included exploring ideas, handling money, and even taking on sustainability-focused ventures.

By the end of the program, student knowledge about how to start a business saw a significant increase. (Cohen’s d = 0.83; see graph)

Closing the Confidence Gap

Girls and boys closed the gap in self-confidence around entrepreneurial skills and intentions. This outcome is not often seen in general entrepreneurship programs.

After the program, 73% of students agreed that companies can help solve big world problems. This was an increase from 59% at the start.

Thinking Beyond Profit

The impact? Kids aren’t just learning to think about money—they’re thinking about profit, people, and the planet. This holistic approach is vital for nurturing responsible future leaders.

Want to chat about how to bring this into classrooms? Let’s connect!

Source: Hogenstijn, M., & Cuypers, C. (2023). The effects of an education program on social and sustainable entrepreneurship for primary school children. International Journal of Educational Research Open, 5, 100266. Read the full study here

Why Entrepreneurship Matters

Entrepreneurship education is crucial for kids. It teaches them valuable life skills. They learn to think critically, solve problems, and work collaboratively. These skills are essential in today’s fast-changing world.

Building Confidence through Action

When kids engage in hands-on activities, they gain confidence. They see their ideas come to life. This experience is empowering. It encourages them to take risks and learn from failures.

Fostering Creativity and Innovation

Entrepreneurship nurtures creativity. Kids are encouraged to think outside the box. They learn to innovate and adapt. This mindset is important for success in any field.

The Role of Parents and Educators

Parents and educators play a vital role in fostering an entrepreneurial spirit. They can support kids by providing resources and encouragement.

Creating a Supportive Environment

A supportive environment is key. Kids need to feel safe to express their ideas. They should be encouraged to explore their interests. This can be done through discussions, workshops, and hands-on projects.

Encouraging Collaboration

Collaboration is another important aspect. Kids can learn from each other. Group projects can foster teamwork and communication skills. These experiences prepare them for future challenges.

About the Author

Suzanne Appel didn’t plan to build a company for kid entrepreneurs—until her own children inspired her.

After 25 years leading digital marketing for major brands, Suzanne found new purpose watching her kids turn ideas into mini businesses. Lemonade stands became trading and selling collectibles. She realized something powerful: if we want kids ready for the future, we need to start teaching them how to create it.

In 2019, she launched Young CEO Squad, a hands-on entrepreneurship program for kids ages 7–12. Through business-in-a-box kits and school partnerships, Suzanne makes entrepreneurship fun, accessible, and real. She gives kids the tools and confidence to launch their own ventures.

More than a product, it’s a mission: to reach ambitious kids in all communities, especially those with limited resources. Each kit sold helps fund workshops and soon, scholarships for young entrepreneurs.

Suzanne lives in Southern California with her husband, two kids, and two scrappy dogs. Her goal? To raise a generation of confident, creative problem-solvers—one kid business at a time.

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