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What is ROI?
Profit tells us how much money Ana had left after paying her costs. ​​But business owners also ask another question: Was the money spent worth it?
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That’s called ROI, or Return on Investment. ROI helps us decide if the time, money, and effort we put into a business were a smart choice. ​If Ana spent a little money and made a lot more money back, that’s a strong ROI
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