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Email Subject Lines That Sell

Updated: Sep 21, 2021

A few posts ago we talked about using emails to sell your products to friends and family. Since we're still limited on going out in public, emails are still a great way to let people know about your business and ask them to buy products.

When your customer sees the email in their inbox- they make a split second decision, “to open, or not to open?”. Their decision is based on a few things but one of those is your subject line.

Writing a great subject line is 'getting you in the door' to make your presentation. Keep your subject line short and exciting. Remember, the goal is to get their interest, not to sound pushy. Here are some examples:

  • My Dad, Jim, recommended I email you

  • The best cookies ever, at your door

  • Support my kid business?

  • I have 3 new products!

  • I'm making baskets for Father's Day

So, how do you get email recipients to open and respond? Here are a few tips for writing and sending great sales emails:

  • Include a subject line

  • Write a strong opening line

  • Be clear on what you are offering and the price

  • Add a Call-To-Action ("CTA") in the closing copy. This means ask them to do something such as "reply to this email to order."

  • Include eye-catching images

Also, remember to avoid “spammy” words in your subject lines. Here are some examples:

OK Squaddie, go write your first email and send it to 5 people you think might like to buy your products! Today's a great day to start!

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