Unlock Creativity, Confidence, and Real-World Skills by Helping your Students Start a Business

Through entrepreneurship, children learn to believe in themselves and their abilities.

Children learn to initiate conversations, express themselves clearly and effectively.


Suzanne Appel, Founder
ABOUT OUR COMPANY
I started my career during the tech boom and quickly fell in love with the pace of change and the spirit of innovation. As I began raising my own kids, I wanted them to understand that the world is being shaped by creativity, technology, and bold ideas—and that they can be part of that story.
Now, with AI transforming the workforce at lightning speed, one thing is clear: we may not know what jobs will exist 10 years from now, but we do know the skills our kids will need. A growth mindset. The ability to solve problems. Flexibility. Resilience.
These are the very skills that entrepreneurship builds.
That’s why I created this program—for kids to learn by doing. Whether they’re brainstorming a product, figuring out pricing, or talking to customers, they’re building real-world confidence and capability. Our goal is simple: to prepare kids for a future that rewards creativity, grit, and initiative—no matter what path they choose.
Young CEO Squad, was built to help kids 8-12 develop the mindset & skills needed to thrive in a rapidly changing world.
Our Kids Business Start-Up Kits teach important business concepts presented simply for younger kids (8-12). It's a great STEM activity focused on entrepreneurship. The kits contains a guide, worksheets and products to sell.

Young CEO Squad Helps Kids:
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Have a successful first experience in business
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Set goals
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Earn money right away, no lemons to squeeze
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Price products and calculate ROI (return on investment)
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Understand the product's benefits and answer questions about them
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Learn the basics of customer service
Discover What’s So Amazing
When children are actively, physically and intellectually engaged in learning, they are invested and are more motivated to learn.
This hands-on STEM activity gives kids a profitable, quick, and fun experience starting their own kid business. We teach them about pricing products, tracking sales and figuring out if they made a profit. The activity can be completed in one morning outside your favorite coffee shop.

We'll Guide Them

On Their Own or With Parent Help
Parents want their kids to find hobbies aside from video games but they don't have the time to lead their child through a big project. Young CEO Squad kits will excite the kids and their parents and hopefully spur a love for entrepreneurship.
Our Getting Started guide is written in plain speak appropriate for ages 8-12. Motivated kids can finish reading the guide in one hour and start making money immediately.

WE BELIEVE
• Failure is just an opportunity for growth
• Business helps kids develop accountability
• If the child's first business experience is a success and fun, they will be interested in entrepreneurism in the future
• Kid business can help develop self-confidence and communication skills
• Activity-based learning is key to kids absorbing educational experiences
• For kids who have a lot of free time, a kid business can channel their creative energy into a productive venture
• Entrepreneurs of all ages are problem-solvers and learn to recover from obstacles
Watch Them Flourish
Earn Money Right Away, No Lemons To Squeeze
By selling most of the products included in their kit, kids can make back the cost of the kit plus earn a great profit. Teach them to reinvest that profit into more supplies for their business and the success will grow! And your kitchen doesn't even get sticky!
